As Military Spouse Appreciation Day approaches, on May 9th, 2025 R. Riveter, the American handbag company founded by two military spouses, is stepping into the spotlight as a shining example of how patriotism and entrepreneurship can thrive—even amid global trade challenges. Founded with the mission to provide flexible, portable employment to military spouses, R. Riveter has built a national movement around handcrafted handbags assembled by military spouses stationed across the country.
“We built R. Riveter because we knew the unique challenges military spouses face when it comes to employment—and we believed in the power of American manufacturing,” said Lisa Bradley, Co-Founder and CEO of R. Riveter. “Today, we’re seeing companies scramble due to tariff changes, but our commitment to building domestically and empowering military families is proving to be not only the right thing to do, but the smart thing too. This moment is exactly why R. Riveter exists.”
In today’s environment, where tariffs are placing immense pressure on companies dependent on overseas manufacturing, R. Riveter’s American-assembled model stands as a competitive advantage—and a testament to long-term vision and values-driven business. With each bag telling a story of strength, service, and sisterhood, R. Riveter is more than a brand—it’s a movement. As the nation prepares to honor Military Spouse Appreciation Day, the company invites media to help spotlight the important contributions military spouses make to American business and culture.
In addition, this Military Spouse Appreciation Day, R. Riveter proudly introduces a special edition collection featuring our classic green waxed canvas paired with a bold camouflage strap—a tribute to the strength, resilience, and unwavering support of military spouses. Just as the waxed canvas is built to endure life’s toughest conditions, military spouses stand strong through every deployment, relocation, and moment of uncertainty. The camo strap is a nod to the silent service they give every day, often behind the scenes but always at the heart of the mission. This collection honors their sacrifice, celebrates their spirit, and serves as a reminder that their role is just as vital to our nation’s story.
About R. Riveter:
R. Riveter was founded in 2011 by military spouses Lisa Bradley and Cameron Cruse with the goal of creating flexible work opportunities for military families. Every R. Riveter bag is assembled in the U.S. using parts crafted by military spouses stationed across the country, offering economic empowerment and a connection to a shared mission. The brand gained national attention after securing investment on Shark Tank and continues to grow as a leader in mission-driven fashion and American craftsmanship.
R. Riveter was founded in 2011 by military spouses Lisa Bradley and Cameron Cruse with the goal of creating flexible work opportunities for military families. Every R. Riveter bag is assembled in the U.S. using parts crafted by military spouses stationed across the country, offering economic empowerment and a connection to a shared mission. The brand gained national attention after securing investment on Shark Tank and continues to grow as a leader in mission-driven fashion and American craftsmanship.